TOTAL FLOOR: 50.8P (169m²)     PRINCIPAL USE: BABY COLLECTION
COMPLETION DATE: 2016.12-2017.3      SITE: TAINAN CITY

DESIGNER: SHIHCHIEH JENG + WENTING HSIEH

     承襲台北DOU DOU本店精神，JSC Studio將複合式商業模式，擴大整合至一樓挑空大場域，結合咖啡館、教學發表活動暨座位區及選品商店，打造出親子共享的生活美學館，以增近消費者，對於此高級嬰幼選品品牌的體驗及了解。空間內，處處堆疊手感的立體幾何圖形元素，猶如孩童隨手把玩、隨手放置的大型積木玩具，充滿活潑玩趣；不僅只滿足孩童的視覺感官，整體以白、綠、木為主色，適切地調配其中，佐上黑色線條，彰顯品牌的大人味時尚質感。

      DOU DOU台南店位於百貨飯店區的大廈一樓，挑高四米、五十坪的空間，規劃時，易有上部空虛的挑戰，加上此為嬰幼兒選品店之用，故JSC Studio特將幾何語彙立體化，以手感的幾何線條，恣意穿梭於三維空間中，創造活潑童趣。天花部分，挑空前方，展現視覺開闊性；後方則以一個圓柱，串入兩片高低揚起的白色飛簷，帶來輕盈飄逸動感。中段部分，內凹的閣樓作為中繼，由上而下為多元展示空間，帶來縱向視覺豐富度；細節處更以各種形似紙雕凹凸弧面，帶來裝飾美學；消費者接觸的高度部分，錯落各式一體成形的家具化木座、桌椅、層架，各自看似獨立，卻又由幾何的潛規則共同約定著：順著閣樓弧線流動的咖啡吧台、休憩區的長弧沙發座，創造高低前後層次感；一體成形太空時代風格的圓桌，如滾動的珍珠，點綴出優雅俏皮的摩登氣息；中央ㄑ字型的層架、大大小小手感圓形及不同斜角堆疊的展台，以隨意幾何線面構成，讓物品與展架盡情隨意對話，演繹成一座座自動遊樂設施，帶來無限樂趣與想像力；地面部分，則以大面積的白，砌上一條弧形的綠色大理石色帶，彷彿空間中一條蜿蜒潺潺的小溪，經過層架時，上方凸起弧面若拱橋，創造出動態的趣味造景。

      不僅是幾何溫潤的流動，JSC Studio更擅用反射材質，如大片的玻璃帷幕、鏡面不鏽鋼、大理石地板等，透過不同時段光影折射的效果，帶來室內與戶外環境互動的視覺變化；另外，將大柱子以亮面烤漆手法，創造空間視覺焦點，使幾何線條與光影於其中流動時，依然有穩固的砥柱。

      DOU DOU台南店空間延續且擴充了富錦本店形式，不單只是商品陳列，更將許多機能整合於其中。一進門，即是咖啡吧台，提供消費者品飲聊天休憩所用，增加佇留的時間；中央處則規劃有桌椅座位區，可供發表會、活動或教學多功能使用，讓消費者多元深度了解品牌精神暨商品特色；所剩的零星及外圍部分，為商品展售區，看似所佔面積小，卻擅用收納及陳列的巧思，讓商品好感度，不經意置入於消費者心中，促動消費：如閣樓體、木座家具中特別設計的寬幅內凹深度，即是吸睛的生活美學展示平台；一片片獨立的白色洞洞板材，具有畫框效果，引導消費者的視覺著落點；值得一提的是，靠近玻璃帷幕的部分，特別擺設高低層架，加上DOU DOU LOGO霓虹燈，猶如一個個精心設計的品牌櫥窗，讓路過的民眾，紛紛徘徊流連，進而入店欣賞。

Following the design of DOU DOU Taipei, JSC Studio expanded and integrated the complex business model on spaced first floor with cathedral ceilings. A living Art Center equipped with café, performance/presentation stage, and selection shop where can be enjoyed by both kids and adults. Consumers can experience the high-end baby, kids, and moms fashion brand in person. The staked geometric shapes are full of fun, just like the giant building blocks played and placed by the kids all around. The white, green, and wooden colors with black lines not only satisfied the visual sensation of children but also elaborate the quality and taste of this brand.

DOU DOU Tainan locates on the first floor in one of the buildings on high street. The four-metered high ceiling and 165 square-metered room are sometimes a challenge for designers since the upper space may turn out to be a bit empty. Since this is a shop for babies, kids, and mom products, JSC studio waved the geometric lines in the 3D space to create the sense of fun for kids. The front part of high ceiling showcases the extended horizon. A pillar in the back supports the flying white cornice, bringing out the lithe and flowing sense of movement. In the middle, the inward attic serves as the connecting part and provides a diverse showing space from top to down with rich visual information. Papercraft-liked curves are decorated in details. The integrating molding furnishings, such as wooden stances, tables, chairs, and shelves, seem to be independent but still have some geometrical common space. The coffee bar follows the flowing curve of attic. The long and curving sofa in the rest area creates the layers of lower in the front and higher in the back. The unibody and space-styled round table is like a rolling pearl, bringing out the playful modern feel. The L-shaped shelves in the center are composed with circles in different sizes, staked platforms, and random geometric lines as well as surfaces to allow the items have dialogues with selves freely. They feel like rides in an amusement park which are full of fun and imagination. The floor is majorly white and crossed by a river-liked green marble stripe, when streaming underneath the shelves, the curves of shelves are as arch bridge above the green water which are dynamically fun.

JSC Studio is also good at using reflecting materials such as glass wall, mirror-surfaced steel, and marble floors. The refractions of lights and shadows provide the alternation of visions between indoor and outdoor. In addition, the glossy coating of pillars also creates a visual focus in the space so that the lines, lights, and shadows are flowing in front of a steady background.

DOU DOU Tainan follows and expands the DOU DOU 352. It is not only a showcase for the products but also combined with many functions. The coffee bar at the door is for resting and refreshment so that consumers may stay longer in the shop. The tables and chairs in the center area can be used for presentations, performances, and teaching so the consumers would further understand the spirits and features of this brand. The surrounding and remaining spaces are the product showcasing areas. Despite the relatively small space, the well-organized and displayed products are attracting the consumers unknowing and urging them for purchase. For instance, the attic, specially designed inward depth on the wooden furnishings and the eye-catching platform for the living arts. The isolated and holed white board is like a frame which attracts the attention of consumers. Most importantly, the high-low shelf next to glass wall is lit by the DOU DOU neon light and such a delicately designed window of brand would definitely draw passersby in the shop.

攝影photography /  Ivan

文字article
中文/   Gem Cheng
English/ Min Pan